AI driven fashion
Fashion brands of all sizes are using technology to understand customers better than ever before. As those data collection efforts grow more sophisticated, Al reshapes the brands' approach to product design and development with a focus on predicting the next big fashion trends. Meet the latest startups in this field and learn, for example, how AI can automate your product design process or how a voice-controlled digital stylist can give feedback to your customers on outfit choices.
Traditionally, fashion has been facing recurring and virtually unavoidable challenges including overproduction and excess inventory. With consumers becoming more conscious with their purchases, fashion retailers strive to keep their processes sustainable while also reducing their cost of production. Meet the latest fashion conscious startups and learn, for example, how predictive AI, 3D printing and novel fabrics like bacterias and living organisms enable brands to create innovative garments and even create new ways of customization.
Fashion meets Blockchain
In fashion, Blockchain has transformative potential for making the supply chain transparent and helping with inventory management. By giving every commercially produced good a unique digital ID or “token” on a decentralized, distributed ledger, brands will be able to create end-to-end digital histories for all items in their inventories. Explore new technology startups in the inventory and distribution field and learn how new tracking methods inject transparency into the garment creation process.
As online shopping builds, forward-thinking fashions brands continue to tailor their lines to smaller, more targeted customer audiences. They no longer need to stock vast inventory in standalone shops or large department stores but they do need a physical space. This helps build a connection between the customer and the label, creating a sense of excitement and urgency. Meet the latest Augmented & Virtual Reality startups and see innovative ways of creating digital experiences in stores and “in-store” experiences online.
As RFID tags make their way into fashion items – in the form of a paper hang tags, a textile tag stitched into a collar, a button on a sleeve or a durable tag pressed into the sole of a shoe – fashion items are able to interact with anyone, including consumers. Meet the latest Internet of Things startups in the fashion industry and learn how customers will wear clothes connected to the internet by 2025.
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